From the chat the other night, long and passionate, it turned out that the desire to give substance to the project is concrete. I tried to summarize the opinions, suggestions, cautions, doubts in the following text. Could become the first step, or not. Add your comments and your comment to edit it and grab it. We decided to continue the comparison here, in the light of the sun, continue to share ideas openly. Already this seems to me to be a brand new attitude around here. A good first step.
For convenience and brevity will take up the formula of "5 W" to revisit the issues to be addressed. For each W carry the issues raised last night and my personal proposal / summary.
What / What
An in-depth review and analysis, citing the Journal of Advertising, "does not follow current events, would precede it. Otherwise the comments."
Should have the ability to be qualitatively very accurate (in writing or in any other form of communication will be appropriate to use video, photography, satire ...). That tell carefully
know what's happening in our country, without forcing us into the boundaries that exist only on maps (so as Vimercate Casatenovo as Sesto ...). What
be interesting to know, that combines the personal pleasure of those who produce it with the reader's attention.
not a commodity to be sold but an instrument. The goal is not to make the magazine just for the sake of doing it, but use the journal to analyze what is happening (and not happening) in this area. Do not stop the record (what happens), but try to understand why it happens, making investigation and reflection. Reaching a readership appropriate commitment and not just the narrow and restricted circle of friends and relatives.
Do not be afraid to tell their own, readers are given the freedom to read, think and respond.
topics?
The territory, urban and suburban, its transformations, its defense, its exploitation.
cultures, the ability to understand the why of what is happening and the search for paths less wrought.
citizenship, namely the relationship between people and the lives around him: other people, relationships and institutions that regulate them (relations, work, Representative, Delegate, City, State, European Union ...).
With close attention to what is commonly unable to get visibility and attention in a city and a region that has changed profoundly sociological. At this
employees are invited to participate according to their own personal skills and preparing to produce, collectively, comparison. Not just a magazine personality separate but also an ensemble able to relate respecting the independence, both inside and outside.
Why / Why
Because we are fed up and desperate, desperate for information and replete with meaning, we know everything that happens (or should say) and we do not know why it happens.
Why should understand well know, does not decide otherwise and does not affect reality. A magazine aggressive, capable of "shake," tease and stimulate. Pulsating. Militant without any political party or military deployment. Saviano says, citing as Celine, not interested in producing "pins bugger flies." Capable to intercept the ferment environmentalists, human and cultural interpreter to do with it, incubator and inspiration.
To achieve this it is necessary to establish a scope, a method and an order by which the collective work is recognized and also determines that, when necessary, the Supreme contributions inadequate. A "charter of values" to which all are called to give shape to be able to recognize and see our work paid off.
I propose my "principles": secular (and religious party), irony (the media Brianza are sad and boring), conservation of resources at risk (people's rights, environment) ...
Who / Who
writer (or resumes, photographs, drawings ...) is also owner of the newspaper. Through an aggregated form (simplified and streamlined by the more demanding cultural Cooperative Association) who writes the newspaper participates directly in the management of its future, its identity and its editorial line. Independence from the publishers (business or political) involves the personal investment of effort, work and resources. Both the Association that the cooperation involves the addition of a membership fee that may be established for members of a different kind "INPS" and members "ggiovani" , a sum of money and work for the first and the only contribution of work (more than a purely symbolic figure) for seconds. The structure must
provide for the common forms of organization of choice: the Steering Committee and chair, criteria for acceptance of entries and so on. This will ensure democracy and accountability recognized. The president of the association may be the director as the publisher coincides with the editors.
Where / Where
A magazine is not it 'the paper it' screens, are the contents that can produce and process. Identify the most effective tools to get it is up to readers who can not leave out a few things:
- Cadenza. Since an operation of mind "no-profit and voluntary can not become too heavy to produce it and must allow to be created in the "spare time".
- Costs. Without excluding the instrument in paper form, it is clear that the use of the Internet significantly lowers the threshold for access and visibility, ranging from zero cents using free services and increases in proportion according to the resources (and success) that the newspaper reaches. My idea is to start on a platform that "owns" that allows us to be independent of network providers and can manage in total autonomy database and tools. Minimal use (but adequate for a starting threshold of 800 readers a day) provide a means spending a few hundred euro, say 1000-1500, for a quality hosting service. The printing of a number minimum hard copy at a cost equal to, but for a single number and a few pages. Think of the press means so first of all think to find resources which can not be covered by subscriptions.
For these reasons, the form of a monthly magazine and is the more appropriate. The digital instrument more affordable than print.
When / Where
Once collected the statements of availability of each (time, money and ideas) can move to strike up the most appropriate dress. I invite you to express all the available personal time, effort, money, skills, interests. If we have 10 people € 2000 and you make a coat, if we have 20 people and 5000 € you a wardrobe, if we have 4 people and € 150 you make a pizza and friends as before. The perspective must be based on a period of at least two years and a minimum fund of € 6,000 (so that we can possibly pay those hosting the meetings).
I went off on an assumption of chrono-program.
In the next two to three weeks to gather comments, additions and subtractions to this draft summary (and I ask you now apologize for all that I forgot to bring) and is processed with the "Statute" which will also determine the editorial of the newspaper. I, on the basis of other similar experiences, I will present an overall picture with regard to the establishment of a cultural association that the personality becomes "legal" owner of the project, the owner of the head and setting the internal decision processes.
After two to three weeks we meet again (Tuesday, guests at the Stephen Wastrel with spaghetti attached) to give the body through one or more final draft "status" is the identity of the association / journal.
Within a month, embodies the personality "legal", the "charges" to the roles, tasks and responsibilities. The form of cultural association is very simple and light, there is not even obliged to go to a notary.
Next (Between 40 days?) Identifies a lineup of specific issues to be addressed, the structure of the newspaper (the amount of content, sections, interaction tools ...) and draw an outline of the first zero number that allows you to test the organizers (see who can act as a reference, internal communications, reviews ...).
At the same time drawing up plans to promote and raise funds (contributions from readers, advertising ...).
In this regard I think it is important to consider the possibility that the title of associate "INPS" or share with cash, could come into play other environmental or cultural associations on the basis of important examples National: on the editorial board of " Life" - the weekly non-profit - also join all those institutions paying a fee (in this case € 7500) and sign a memorandum of understanding ensures their visibility, discounts advertising and participation in the management (because obviously a single share, as any other associated "Social Security" or "ggiovane" that is). This may indicate a fruitful collaboration with the realities of the territory to which many of us already belong and will probably need a reference point for their communication.
0 comments:
Post a Comment